Stories, metaphors and images are crucial for progress in the transition phase the world is in at this moment. Authentic stories are important for building identity and doing so in a sustainable way. We believe that storytelling is the ultimate means to connect audience to mission. Instead of creating stories about you for your potential customer, you tell stories about your added value that create ambassadors; an audience that wants you to succeed in your mission, talks about you because of the inspiration you bring to them.
“After nourishment, shelter and companionship, stories are the thing we need most in the world.” – Philip Pullman –
But you can’t simply share your stories and expect people to flock to your cause. In your stories you have the possibility to demonstrate your value as an organization and exactly that, we believe, encourages your audience to participate.
In his book “The Seven Basic Plots” Christopher Booker leads us through the extraordinary changes in the nature of storytelling over the past 200 years, and why so many stories have ‘lost the plot’ by losing touch with their underlying archetypal purpose. We noticed the same thing in our field of filmmaking and storytelling. What we wish for is to help you connect your stories to your ambassadors and stakeholders.
We work with storytelling in different ways. Check the menu below to find your way.