Velto wanted to explain its new concept of circular economy and the business of chairs that they are in. We made a short film with the owners of the Velto company and one of it’s employees who knows exactly how to take apart chairs.
“Parts of the chair can become part of a lamp. We want to know where the raw materials go. We follow.”
It was cold on set but the old Faam factory in Breda is a great scenery for a film like this.
We created this film together with one of our partners Elise Vonk with whom we love working! Stills from the film formed the basis of the visualization in the showroom when the whole new concept of circular chairs was presented to the public.