This is our answer to an invitation for participation in the development of a new strategy for the organization. We made a short mood film because tour client was about to take a new road. They wanted to include the people they work with and for to be sure to take the right direction.
“This new world asks from us to look beyond the systems that are so familiar to us. To be flexible, creative and curious.”
We had several strategic sessions to get to the core of the directions in which the BOM is moving. The challenge was to stick to the mood and avoid giving the answer to everything, incorporating every detail into this short film. We believe that sometimes being abstract is much more of a creative energizer than trying to give all the answers upfront.
We helped the BOM to translate their strategy into questions and ideas they had for the world outside their offices. We made an inspirational trailer that was used in a variety of inspirational sessions as a kick off and mood-setting tool.